Cinnamon sugary ¡Hola! Churros are ideal for any c-store menu.
C-store operators in search of the next great snack that will drive traffic and sales to have a solution for this year. It’s a sweet, cinnamony snack that fits as a globally-inspired treat no customer can resist, ¡Hola! Churros. Here are five reasons why they are an item you should add, yesterday!
Their ascendance on restaurant menus has been historic. In the past four years, the churro has grown by an amazing 158%* on restaurant menus, rising 48%* in just the last year as a mini-dessert.
Since 2021, no item has grown more on menus than churros according to Datassential.
As a regular dessert, no other item has grown more in the past four years.
According to Circana, 63% of today’s consumers seek sweet snacks at least once daily, with C-stores being a major impulse buy location. They also tap into the growth of Hispanic flavor and align with the ‘newstalgia’ trend – reminiscent of a childhood delight with a modern twist.
¡Hola! Churro Fries are ultimately drivable. Add a dipping sauce for extra profit.
Balancing the ease of prep with high margins and an opportunity to customize the snack for even greater margins is powerful. ¡Hola! Churros are easy to prep as heat and serve, and are available in a variety of styles, including churro bites, loops and even churro fries that are ultimately drivable and indulgent. Add churros with ice cream or soft serve, or drizzle with chocolate or caramel syrup for additional margins.
Offering an indulgent sweet snack, such as ¡Hola! Churros, works for all dayparts, from breakfast to late-night. Of particular interest by C-store operators who menu ¡Hola! Churros is the ability to boost sales during off-peak hours via social media and in-store merchandising. Remember, Millennials and Gen Zs prefer smaller, sharable portions, making churro bites a strategic menu addition.
We thrive on incremental sales through impulse buys. Now, imagine yourself inside a C-store with a whiff of warm cinnamon sugar and the appearance of beautiful golden brown churros in a grab & go container near hot coffee or the roller grill. Bundle ¡Hola! Churros with a hot coffee in your morning daypart for an ever so slight discount and you will see your basket ring rise.
If you want to use ¡Hola! Churros as a secret weapon, make them part of your limited time only calendar. Churro bites with ice cream in the summer, fruit-filled churros with coffee in the spring or regular churros with pumpkin-spiced coffee in the fall. Add these special combinations as part of your strategy, then promote via social and in-store merchandising and your secret weapon wipes out the competition.
Low labor, high margin ¡Hola! Churros can drive traffic to your stores for extra impulse buys that increase your basket rings. Best of all, ¡Hola! Churros are from J&J Snack Foods, the leader in creating fun and delight in C-stores across America. Check out the multiple options in churros that are right for your operation. We are so confident you will love ¡Hola! Churros we are offering you a free sample. Or, reach out to your J&J Snack Foods Representative and just say ‘¡Hola!.
*Datassential, 2025
See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.
