J&J Snack Foods has enhanced its SuperPretzel® recipe for elevated flavor, softer texture, and great taste even when held in warmers. The new taste and easy prep makes SuperPretzel an easy sell. Ideal for grab & go occasions the new recipe is more robust in flavor with a heartier, upgraded taste, and softer texture.
The reformulation stays soft and warm for hours in a warmer, ensuring a superior snacking experience at everything from convenience stores and concessions areas as well as amusement centers.
The new recipe enhancement does not affect the easy prep that SuperPretzel is famous for, simply thaw and warm. Production of the new, enhanced SuperPretzel began in June 2025 and will become available during the summer. The new recipe can be ordered using the same GTIN number at no additional cost. Learn more about the complete SuperPretzel line now or request your free sample.
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