Insights

Serve These New Pretzel Bites, Then Watch Your Sales Grow!

Choose any metric and the new SuperPretzel® Bavarian Soft Pretzel Bites from J&J Snack Foods is a menu must-have addition. From their premium quality, versatility, ease of prep, and profit margin, it’s a great bet these new soft pretzel bites can grow your sales.

J&J Snack Foods brought soft pretzels to scale for a national consumer audience nearly a half-century ago with giant SuperPretzel soft pretzels. With the opening of a new production line and Texas distribution center, we are dedicated to doing it again at the bite-size scale. Thus, you are assured of a consistent and reliable supply—because you will be ordering them again and again.

J&J Snack Foods employees cut the ribbon on a new Texas distribution facility in July to assure fast and efficient service to foodservice operators.
J&J Snack Foods employees cut the ribbon on a new Texas distribution facility in July to assure fast and efficient service to foodservice operators.

The new pretzel bites are freshly baked with an artisan, hand-scored look, that are soft fluffy interior and a class Bavarian flavor, then frozen and ready for your freezer. Simply thaw and bake them in minutes and they are ready to serve (they even come with salt for sprinkling).

Pretzel bites have grown more than 60% on restaurant menus in the past 4 years and nearly 14% in the past year according to Datassential.
Pretzel bites have grown more than 60% on restaurant menus in the past 4 years and nearly 14% in the past year according to Datassential.

A look at Datassential menu data finds that among non-fried appetizers, pretzel bites are #1 in growth over the past four years at more than 60%.

Pretzel bites are the fastest growing non-fried appetizer over the past 4-years and grew double digit in just the last year.
Pretzel bites are the fastest growing non-fried appetizer over the past 4-years and grew double digit in just the last year.

What about versatility? These new soft pretzel bites are ideal as an appetizer, side for an entrée, bar snack extraordinaire, and even a dessert. Because J&J Snack Foods paid special attention to hold times, these new SuperPretzel Bavarian Soft Pretzel Bites are ideal for QSR drive throughs, takeout, catering applications, and even grab & go applications at a c-store. Because they are best used for dipping into everything from beer cheese, mustard, or even chocolate as a dessert, there’s plenty of additional profit when bundled, even with an ice-cold beer!

As for price? A look at national pricing from Datassential shows $8.25 per order as an appetizer and overall, a $7.99 ticket price.

Universally loved by consumers, these new soft pretzel bites are poised for greatness on your menu. Here is more information on them, or visit J&J Snack Foods Foodservice website for other menu winners for any daypart.  Contact your J&J Snack Foods Representative or broker today to order our new SuperPretzel Bavarian Soft Pretzel Bites and watch your profits grow.

Create The Recipes They CRAVE

See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.