Insights

Our Brauhaus Pretzel® Authentic Bavarian Soft Pretzel

Crafted To Boost Traffic & Your Restaurant Sales

 

If you build it, they will come isn’t just a line from the movie Field of Dreams, it’s the mantra behind J&J Snack Foods’ crafted Brauhaus Pretzel® Authentic Bavarian Soft Pretzel.

Everything about our Brauhaus soft pretzel is to have guests linger with friends and order some drinks from the bar. It’s the best way to boost your dine-in business with some hefty profit.

Soft pretzels have grown on menus as an appetizer by 15% since 2020 and 18% as a non-fried appetizer according to Datassential.

Brauhaus gives your menu a Bavarian-style, hand-crafted artisanal soft pretzel that’s cumbersome to craft on your own. These pub-style soft pretzels have an earthy rye flavor using simple, premium ingredients. Extraordinarily cravable, they have a light fluffy interior with a delectable crunchy exterior. In 5oz and 10oz sizes, they are extremely versatile as a bar snack, a signature charcuterie, appetizer, or side. Fresh frozen straight from the oven, they are truly as easy as heat and serve.

Our soft pretzels are your bar’s best friend.

Our soft pretzels are your bar’s best friend.

And when it comes to boosting your business, “Brauhaus Pretzel” translates to “pub pretzel” in German, and just like a German pub, this soft pretzel offers a lively experience to remember.


It’s The Anchor For Your Happy Hour!

 

Brauhaus Bavarian Pretzels can be the centerpiece of your happy hour or bar menu.

Brauhaus Bavarian Pretzels can be the centerpiece of your happy hour or bar menu.

According to a new survey by Resume Builder, 9 in 10 companies will be calling employees back to the workplace in 2025, creating a surge in thirsty customers gathering at their favorite watering holes this year. Brauhaus can be a centerpiece of a sharable, snackable menu item that’s easy to prep before dinner time. Add some dips or spreads or max out the serving as the center of a charcuterie.

Brauhaus can be your best bet to boost your traffic and your bar tabs this year. Hungry to give one a try? That’s easy, just let us know you would like a free sample!  

Create The Recipes They CRAVE

See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.