Insights

¡Hola! Churros®. The Quick Way To Jazz Up Your Snack & Dessert Menu

Enter the word ‘churro’ into Google search and you’ll find more than 76 million results, so the awareness and demand for this profitable menu item already exists.

Churros are a global treat best known for a familiar flavor of cinnamon and sugar with a light crunch in every bite. ¡Hola! Churros® include a variety of shapes, sizes, and fillings to fit any menu. Versatility as a breakfast pastry, dinner dessert, or a late-night snack makes them a menu mainstay year-round. Because they are frozen fresh, they can be easily prepped in minutes via a deep fryer, oven, or air fryer.

J&J Snack Foods is a master of summoning delight to a menu and ¡Hola! Churros® are the perfect example. The company launched the ¡Hola! Churros brand at the cusp of consumer demand with supply chain muscle of multiple processing facilities.

Here are three great reasons ¡Hola! Churros® makes sense for boosting your snack and dessert sales.

1.    A Favorite For Any Daypart

Casual restaurants and coffee-centric chains were the first to discover the cravable appeal of churros. From breakfast dunkables to afternoon pick-me-ups or late night cravings, to sides for lunch or dinner, ¡Hola! Churros® offer shapes and sizes that fit any daypart.

¡Hola! Churros! ® Are perfect for dunking in coffee or chocolate sauce.
¡Hola! Churros! ® Are perfect for dunking in coffee or chocolate sauce.

2.    Easy Prep. Versatile. Great Hold Times.

With so many shapes and sizes, ¡Hola! Churros! ® offer extreme versatility for any menu.
With so many shapes and sizes, ¡Hola! Churros! ® offer extreme versatility for any menu.

Few menu items offer an easier prep than ¡Hola Churros®. Simply heat, sprinkle with cinnamon sugar, and serve. Or, add your own creative twist with fun, unique toppings, or serve them with ice cream with an upcharge. They are likewise bakeable or can be prepped in air fryers to free up deep fryer space in the kitchen. Churros also offer great hold times for pre-staging for peak or slow service periods.

3.    A Total Solution From A Single Source

¡Hola Churros® are made by J&J Snack Foods

¡Hola Churros® are made by J&J Snack Foods, the leading provider of iconic brands with menu solutions within the snack and frozen beverage and treat categories. With multiple plants crafting everything from Bavarian Bakery® Pretzel Rolls for burgers, sliders and hot dogs, to new SuperPretzel® Bavarian Pretzel Bites, ICEE® Frozen Beverages, Funnel Cake Factory® Fries, and even Dippin’ Dots for restaurant operators. J&J Snack Foods offers menu planning ideas for any daypart.

Churros on American menus have grown +103%* in just the past four years. This product is clearly ready to emerge on more restaurant menus this year, with the perfect size and shape for yours. Contact your distributor or J&J Snack Foods representative and get started on boosting your snack or dessert menu for the year by requesting a free sample.

*Datassential, Dec. 2023

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