Enter the word ‘churro’ into Google search and you’ll find more than 76 million results so the awareness and demand for a profitable menu item already exists. Add the ease of prep and the versatility that J&J Snack Foods’ ¡Hola! Churros® offer and you have a mini dessert or snack that is packed with profit this year.
J&J Snack Foods is a master of summoning delight to a menu and ¡Hola! Churros® are the perfect example. The company launched the ¡Hola! Churros® brand at the cusp of consumer demand with supply chain muscle of multiple processing facilities.
Churros are a global treat best known for a familiar flavor of cinnamon and sugar with a light crunch in every bite. ¡Hola! Churros® include a variety of shapes, sizes, and fillings to fit any menu. Versatility as a breakfast pastry, dinner dessert, or a late-night snack makes them a menu mainstay year-round. Because they are frozen fresh, they can be easily prepped in minutes via a deep fryer, oven, or air fryer. Their hold times make them perfect for takeout or delivery.
Thus, demand plus versatility and ease of prep makes ¡Hola! Churros® make them an obvious choice. Layer on their profitability, and you have a definite winner.
Operators serving ¡Hola! Churros® quickly caught on to adding upsell items to their offering. With a few pennies worth of sprinkles or whipped topping, or a few ounces of ice cream or soft serve, they could make their menu offering unique and even more profitable.
A quick look at Datassential numbers on menu pricing for churros across the nation tells a compelling story.
| Segment | Median Price |
|---|---|
| QSR | $7.25 |
| Fast Casual | $7.49 |
| Midscale | $9.99 |
| Casual | $11.95 |
| Fine Dining | $32.00 |
| Restaurant Type | |
| Independent Operator | $12.00 |
| Regional Chain | $9.00 |
| Chain | $5.49 |
| Overall Average Price Q4, 2023 | $10.95 |
Few dessert or snack items can compare to churros in profitability for a menu. That’s why churros have seen an amazing 48% increase* on menus since 2020.
If you are looking to boost the profitability and traffic to your operation, count on ¡Hola! Churros to be a great choice. Tell your broker or distributor you want to order some today and get started on making this year you score big on profit.
*Datassential, Jan. 2024
See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.
