The National Restaurant Association just published its latest State of the Industry Report and there are some bright spots. One highlight is that consumers will turn their attention back to dine-in occasions with 64% saying that they now value the “experience” over “price”.
J&J Snack Food’s Brauhaus Pretzel™ supports that experiential demand with an authentic pub-style soft pretzel that is unique and ‘Instagrammable’ to friends. It’s likewise so shareable with friends. According to Restaurant Business, shareable appetizers increase dwell times which leads to a 20% higher check.
Translating into “pub pretzel” in German, the Brauhaus Pretzel combines many different worldly ingredients to provide a lively taste experience, much like eating in a German pub. Hand-crafted and rolled to perfection with authenticity, it’s true to its Bavarian roots.
Casual dining serves more soft pretzels than any other segment according to Datassential.
Soft pretzels continue to grow on restaurant menus, up 5% in just the past year and casual dining regional and national chains are where you see them most often on menus according to Datassential.
Beer is second only to mustard on menu mentions involving a soft pretzel according to Datassential.
The salty, chewy texture also offers an instant upsell of beer or other beverages from the bar, Pair this pretzel with a beer as part of a happy hour menu because 65% of consumers say they are likely to order a drink when it’s paired with food*.
Make a big deal of this large Bavarian pretzel as the centerpiece of an over-the-top charcuterie to elevate the sales opportunity and, again, drive social posts about the experience.
This game-changing soft pretzel has arrived just in time to capture the dine-in opportunity all of us have been waiting for. If you would like a sample of this amazing soft pretzel, all you have to do is make your request. Best of luck in capturing the dine-in rebound this year.
*National Restaurant Association, 2025
See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.
