Insights

Snacks Are The Key Driver For Increased Traffic For QSRs

J&J Snack Foods built its brand around soft pretzels, but there is so much more today to build profit for your menu.

J&J Snack Foods built its brand around soft pretzels, but there is so much more today to build profit for your menu.

According to Circana, snack purchases are driving traffic growth in QSRs. Between-meal snacks can encourage repeat visits, provide incremental sales, and enhance brand loyalty, especially during slow traffic periods.
A 2024 consumer survey found that 73% of consumers snack at least once daily.

A 2024 consumer survey found that 73% of consumers snack at least once daily.

A recent survey found that 73% of Americans say they snack at least once a day and 56% say that they regularly replace a traditional meal with a snack*.

Every segment of foodservice is discovering the value of adding snacks to their menu as a traffic booster with varying levels of success.

Circana uncovered which segments have the lead in daypart snacking occasions.

Circana uncovered which segments have the lead in daypart snacking occasions.

QSR is competitive in most dayparts, yet Circana found in January of last year that c-stores held a significant lead in afternoon and evening snacks.

Snacks also play a significant role as heroes of limited time offers (LTOs) for chains. According to Circana’s analysis of more than 30 recent LTOs, consumers are 91% more likely to visit a chain offering an LTO with an average $3 more per ticket when they purchase the LTO item. Best of all, 13% of consumers attracted to a chain because of an LTO will return again.

More and more national and regional restaurant chains are turning to J&J Snack Foods for solutions to their own traffic-building opportunities with deliciously creative snacks that are perfect for QSR. Here are only a few.


¡Hola! Churro® Fries

¡Hola! Churro Fries

National QSR chains are embracing Churro Fries to drive traffic to their stores.

Drivable and delicious, ¡Hola! Churro® Fries are the globally-inspired darling of major national chains. Easy to prep and packed with cinnamon sugar, churro fries are the latest innovation from J&J Snack Foods.


Bavarian Pretzel Bites

SuperPretzel Pretzel Bites

New Bavarian Pretzel Bites from J&J Snack Foods has a handcrafted look for a premium positioning.

Pretzel bites have grown on menus as a mini appetizer by 13% in just the past four years**. Perfect for dipping, or simply driving, pretzel bites are as easy to serve as thaw and serve, or heat and serve. They even come with kosher salt in every case.


ICEE® Freeze Cups

ICEE Freeze Cups

Newstalgic ICEE® 12 oz. Freeze Cups are available in multiple flavors.

One of America’s most iconic brands, some operators don’t know that ICEE® is one of J&J Snack Foods’ most important brands within its snacks portfolio.  Available in multiple flavors, leverage ICEE brand power for your menu.


Oreo® Churros

Oreo Churros

Oreo® churro sticks or bites are perfect as a singular sweet, or as a topping for soft serve.

Oreo® is the most popular menu sweet brand in foodservice***. J&J offers melt in your mouth filled churro sticks or churro bites that will command attention on your menu.

Oreo® is a registered trademark of Mondelez


Gourmet Pretzel Buns!

Gourmet Pretzel Buns!

Pretzel buns from J&J Snack Foods instantly upscale handhelds.

Pretzel buns let you elevate your snack or regular menu for handhelds. Available in various sizes, contact one of our sales experts to recommend the right pretzel bun for your operation.


Funnel Cake Factory® Funnel Cake Fries

Funnel Cake Factory Funnel Cake Fries

Offer the newstalgia of a county fair to your menu with J&J Snack Foods’ Funnel Cake Fries. Perfect for drive-thrus, these funnel cake fries are labor saving and deliver on the indulgent funnel cake flavor that customers know and love.


SuperPretzel® Pretzel Dogs

SuperPretzel Pretzel Dogs

SuperPretzel® Pretzel Dogs.

Perfect for snacking or kids’ meals, these 100% all-beef and trans-fat free, pretzel dogs are delicious and drivable for any QSR menu.


Ready To Make 2025 Your Year For Snacks? Request Your Free Sample.

First, download our complete product brochure to explore our snack offerings. Then, request your free sample now.

 

*2024 International Food Information Council Food & Health Survey
**Datassential, Dec. 2024
***Datassential, Dec. 2024

Create The Recipes They CRAVE

See how many ways you can delight your customers with our sweet and savory lineup of appetizers, entrées and desserts, along with kid-pleasing specialties for K-12.