The Fun Started Almost 50 Years Ago
A TWIST OF
Our founder, Gerald B. Shreiber, changed his life forever when he purchased the failing J&J Pretzel Co. for $72,100. Quickly he strategized on how to market the next big snack item and soon the SUPERPRETZEL® was born.
J&J Snack Foods completed its biggest year to date, with over $25 million in sales. This led to an initial public offering of 600,000 shares and an expansion into the supermarket and specialty cookie and baked goods business.
A HISTORY OF INNOVATION
Today, with a continued focus on innovation, J&J Snack Foods is the largest manufacturer of soft pretzels in the world and a publicly traded snack food and beverage powerhouse approaching $1 billion in annual revenue.
The Soft Pretzel Was Just the Beginning
Our company’s success in the soft pretzel business paved the way for an evolving portfolio
of snack foods, baked goods, frozen novelties and frozen beverages.